Amazing Technology: Augmented Reality Business Card

"AUGMENTED REALITY ",it sounds so futuristic , doesn't it? Augmented reality is actually really futuristic and there will be a time when it will be very common and would be everywhere, from business cards to restaurant menus.You will understand by the end of this post that how this so called "Augmented Reality" works.  Do you remember the picture on the left ,doesn't it seems familiar? Yes, this is the picture from the Black Eyed Peas song 'The Dirty Bit' and the picture shows Will.I.Am holding a blackberry playbook and looking at augmented reality in action.

There is this one advertising company JWT London which  has used image-recognition app Blippar to create a unique and innovative new business card that lets people view their show-reel and receive directions to their office.
Blippar brings real-world images to life with augmented reality to provide overlaid digital information or interactive experiences for the user. By using the app to “blipp” the back of JWT London’s card, you can watch the agency’s showreel on your smartphone and also use the device’s GPS to bring up a map that provides the route to JWT’s office.
Watch this video to see it in action.


Labels: , , , , ,